DUREX AND (RED)® JOIN FORCES AND ASK THE WORLD TO CARE ABOUT AIDS
· In 2017, 280,000 people in the Asia and Pacific Region were infected with HIV, adding to the estimated 5.2 million people already living with the infection in the area.
· Durex launches the limited edition (DUREXTM)RED Box as part of the partnership to raise funds to contribute to the fight against AIDS in South Africa.
· The limited edition (DUREXTM)RED Box will be retailing on top online marketplaces like Lazada, Shopee, and JD Central starting on World AIDS Day (Dec 01).
Thailand, NOVEMBER 2018 – Durex is reigniting conversations around HIV and sexual health in the occasion of the upcoming World AIDS Day, as it partners with (RED) to support its mission to end AIDS.
From 1st December, consumers in Thailand will be able to purchase a limited edition (DUREXTM)RED Box, and funds raised from sales will go towards the ‘Keeping Girls in School’ programme in South Africa, where 7.2 million people are currently living with HIV. The programme aims to reduce new HIV infections and pregnancies among young women through encouraging girls to stay in education and improving access to sexual health and reproductive services.
The limited edition (DUREXTM)RED Box will be retailing exclusively online on Lazada, Shopee, and JD Central.
Through the (DUREX)RED partnership, Durex, part of Reckitt Benckiser, a global leader in health and hygiene, will make a minimum donation of THB 164M ($5m) over three years to The Global Fund. The Bill & Melinda Gates Foundation will match Durex’s 164M ($5m) contribution taking the total to a minimum of THB 328M ($10m).
Ben Wilson, Global Category Director, Durex, said: “37 million people are living with HIV around the world, and Durex’s ground-breaking new partnership with (RED) allows everyone to play a role in helping end AIDS. Through this vital partnership, we hope to protect and make a huge difference to young women who are disproportionately affected by this devastating disease in South Africa.”
Through the creation of limited edition (DUREXTM)RED Box, Durex joins the list of some of the world’s most iconic brands who have partnered with (RED) since it was founded by Bono and Bobby Shriver in 2006. To date, (RED) has generated more than THB 164 billion ($500 million) for the Global Fund to fight AIDS. All proceeds donated goes directly into projects to ensure that it reaches those most in need of the funds.
The Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counselling, HIV testing and care services.
Deborah Dugan, CEO of (RED), comments: “It is exhilarating for (RED) to partner with a global brand like Durex in such a provocative, inspiring and creative way. In addition to millions of dollars to the Global Fund, there is brilliance and beauty in a (RED) partner product that saves lives in more ways than one. Thank you to all at Durex for bringing this important campaign to people and places all around the world.”
Show you care this World AIDS Day – buy (DUREX)RED